Francesca Schuster

Global Director of Retail Experience and Design, Dyson

Francesca Schuster is the Global Director of Retail Experience and Design at Dyson, leading a team of retail experts from marketing, through to design, training and production. Her retail career spans 20 years at global brands, working across Europe, Asia, Africa and the Americas, leading diverse teams of communication and digital innovation experts & spatial designers through the ever-changing retail landscape.

Over the course of her career, Francesca has led key global projects including the communication and experience work streams for both the first true adidas Flagship, a 4,235m2 award winning concept on 5th Avenue New York, and the adidas Originals Flagship programme, a series of bespoke spaces in the top 27 key cities; the design & build of the adidas Primeknit London 2012 pop-up store, launching a limited edition shoe for the Olympic Games; and the VM, Retail Marketing & Store Design of the award-winning PUMA City & Container Stores, for PUMA sponsorship and entry in the 2008-09 Volvo Ocean Race.

In addition to her core roles, Francesca champions programmes supporting women in leadership and recently became a member of Chief, an organisation specifically designed for the most powerful women executives to strengthen their leadership, magnify their influence, and pave the way to bring others with them.