Laurence Green

Executive Partner, MullenLowe London

Laurence Green

A longstanding advocate of the power of creativity and the only strategist to feature in The FT Creative Business Top 50, Laurence was co-founder and Chairman of Fallon London – twice named Campaign magazine’s ‘Agency of the Year’ – before co-founding the independent creative agency 101, which was acquired by MullenLowe in August 2017.

A strategist by training, he has worked on some of the world’s most famous brands and campaigns: including the BBC, Cadbury, Coca-Cola, Skoda, Sony and Stella Artois. Ground-breaking campaigns for Tate Britain and Tate Modern led to an invitation from Art Fund to co-create, design and launch the much-acclaimed National Art Pass.

Laurence writes and speaks frequently about advertising and brands, has edited two books on marketing best practice, and was made Fellow of the IPA for services to effectiveness.

He is married with three daughters, is a keen runner, Chairman of the British Independent Film Awards and a keen collector of 20th and 21st Century Irish art.