Sau-Fun Mo

Head of Design & Presentation, London Transport Museum

Sau-Fun Mo

Sau-Fun Mo joined London Transport Museum in 2008 and has used London’s world-famous iconic transport brand to build the Museum’s unique identity. She is the creative force behind many of the Museum’s best-known publications and has creatively led many of their most successful exhibitions including Poster Art 150, Poster Girls and the Museum + Heritage Award winning Hidden London. Her passions include typography, book design and making sure that her design approaches and choices help to reduce negative impacts on the environment where possible.

As Head of Design & Presentation, Sau-Fun has contributed to several major campaigns in partnership with TfL, such as the 150th anniversary of London Underground in 2013 and the Year of the Bus celebration in 2014, ensuring that the Museum’s aims and goals were achieved.

Prior to joining London Transport Museum, Sau-Fun worked in the television industry for ITV where she was a Senior Designer, creating on-air and print design solutions for a number of well-known programmes. She has also worked as Lead Designer at architectural practices where she believes her love and appreciation of clutter free space on any form of design stems from.

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London Transport Museum

London Transport Museum explores the powerful link between transport and the growth of modern London, culture and society since 1800. Historic vehicles, world-famous posters and the very best objects from the Museum’s extraordinary collection are brought together to tell the story of London’s development and the part transport played in defining the unique identity of the city.