Unilever #Unstereotype Award
Creativity as a force for good and positive change
Unilever is proud to support the MullenLowe NOVA Awards. This year the Unilever #Unstereotype Award will recognise inclusive, forward-thinking creative work that breaks away from limiting and outdated stereotypical gender portrayals.
Unilever has long championed the need for urgent change across the industry to use advertising as a force for good and positive societal change by banishing harmful stereotypes.
We’ve asked every one of our brands to challenge itself to deliver fresh campaigns that are more relevant to the aspirations of our audience, reflecting rich, characterful personalities and beauty that is enjoyable and diverse.
We call this movement #Unstereotype – and it is already making a difference. Progressive adverts are found to be 25% more effective than those featuring more traditional portrayals of gender. So, beneath the vital societal reasons for change, there’s a compelling business case too.